WORK

Real builds for real businesses.

Here's what I've built for clients and for my own business. Every card covers the problem and what we built.

Two of these carry their real names. The rest stay private.

OUR BOT TEAM

Built and run in-house

I run MIG on my own bot team: a chief of staff bot plus specialists for email, research, writing, social, and planning. They share one computer, hand work to each other, and ask me before anything goes out. You get the same setup I use every day.

Meet your bot team

Goldmine Pipeline 3.0

Designed and built by Justin Trissel

Client: Sherri Johnson Coaching & Consulting

The problem

Agents had leads and deals spread across notes, phones, and spreadsheets. Nobody could see what was coming in or who needed a call.

What we built

A subscription app with a deal pipeline, lead grading, follow-up reminders, income and commission forecasting, accountability tracking, and dashboards for agents and team leaders. Every agent gets a secure login. I designed it and built it from scratch.

Sherri AI Coach

Designed and built by Justin Trissel

Client: Sherri Johnson Coaching & Consulting

The problem

Members had questions at all hours, and the answers were buried in hours of course content.

What we built

An AI bot that answers from the company's own lessons and methods, plus specialist bots for different topics. It searches the company's material instead of the open internet. We tested it with a set of real questions before launch.

A sales script command center for a training company's sales team

The problem

Reps dug through documents during live calls looking for the right script.

What we built

One searchable library of call scripts, text and email templates, objection responses, and offers. It has live search, filters by lead type and sales stage, one-click copy, and links into GoHighLevel and HubSpot.

An AI objection-handling tool for live sales calls

The problem

Tough objections came up mid-call, and reps froze.

What we built

A live-call tool. The rep types the objection and gets an on-message response suggestion from the company's own scripts, plus a searchable script library.

A recruiting app for real estate team leaders

The problem

Team leaders tracked recruits in their heads and texts, with no shared process.

What we built

A recruiting pipeline with candidate profiles, stages, and rankings. It includes scripts, objection handlers, a playbook library, and role-based access for admins, leaders, and recruiters.

A social content studio for a marketing team

The problem

Posts, scripts, and ideas lived in scattered docs, so content kept slipping.

What we built

A content planning dashboard to plan, draft, and track posts across platforms. It shows per-platform character counts, post status, and content mix, and keeps a searchable library of source material.

Lead-gen websites and GoHighLevel follow-up for real estate businesses

The problem

Good leads were coming in, or sitting in the CRM, with no consistent next step.

What we built

Real estate lead-gen websites with forms that feed the CRM, plus GoHighLevel automation: lead scoring to find who to call first, event attendee tracking, follow-up and replay emails, and tagging. The emails go out only after approval.

Other client names withheld.

Have something you'd like built?

Tell me what's slowing you down. We'll figure out if it's a bot, an automation, an app, or all three.

Nothing sends, posts, or spends without your OK.

Book a Free Vision-to-Plan Call justintrissel@gmail.com